Cruise lines pay big perks for loyalty

Cruise lines reward repeat passengers for their loyalty with perks such as  suite upgrades, free Internet, complimentary laundry, spirits and even future cruises.

Like everything some of these loyalty programs are better than others. Seabourn, one of the lines goes overboard to keep passengers coming back for more, just upped the ante with a major expansion of the benefits it rewards for faithfulness to its ships. Seabourn Club members (repeat passengers)can choose the rewards they prefer from a generous menu of onboard amenities and discounts found on the website

New benefits go into effect on all Seabourn ships on voyages departing on or after June 1, 2012. “Our loyal guests have always been an important part of Seabourn’s success,” said Richard Meadows, the company’s president. “We wanted to start thanking returning guests sooner, and we wanted to offer them rewards in a different, uniquely Seabourn style,” he said. “With our new Seabourn Club, the difference is choice, and choice is luxury.”

Membership Levels, Seabourn Club Points Club members can redeem benefits based on five different membership levels, achieved by accruing one Seabourn Club Point for each day sailed. Additional points are presented for days sailed in premium category suites, for onboard spending and for days spent on overland excursions. Menu of Benefits Popular rewards are laundry and pressing, internet and telephone service which can cost a king’s ransom if used frequently, daily newspaper delivery, a signature Seabourn Club massage in the spa and savings on shore excursions, luggage shipping and premium wine (swill is free on board) and spirits purchases. Some folks get signature luggage tags and subscriptions to leading travel magazines.

Complimentary Cruises are awarded to passengers who have cruised with the company for 140 days to 250 days.  Prizes are based strictly on days actually sailed on board. In addition to the awards, Seabourn Club members receive exclusive offers, additional savings for onboard booking, invitations to events on board, as well as Tiffany & Co. recognition gifts as they achieve loyalty milestones.

Complete details of Seabourn Club membership benefits are available on Seabourn’s website at

The Crystal Symphony off La Haina, Maui

Two other cruise lines with comparable passenger loyalty rewards programs are Crystal Cruises and Princess Cruises. This cruise writer is a proud member of both the Crystal Society and Captain’s Circle from which she has reaped rewards such as laundry, upgrades to suites, Internet usage, luggage tags, crystal champagne glasses and more. It pays to be loyal.


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